Vellym

Product videos, directed scene by scene by AI.
Most teams shipping a product launch or feature video face the same choice: a template tool that looks generic within a week, or a freelance motion studio that takes weeks and several rounds of briefing to get right. Vellym was built to sit between the two — the speed of a tool with the craft of a studio.
Every scene follows a proven four-beat arc — Hook, Proof, Scale, CTA — but nothing is filled into a shared template. Brand color, type, and logo are locked in once during setup and carried automatically through every scene from then on, and each scene is coded and rendered per project rather than pulled from a shared library.
The core of the product is the review loop: for every scene, the AI proposes two to four named directions, builds out real stills and a playable clip — never just a single guessed frame — and waits for approval or a plain-language redirect before moving on. Nothing counts as done until it's been seen and signed off.
Outcome
In early access with a growing waitlist ahead of general availability — built end to end by Nordfeld Labs, from product design through the AI direction pipeline.
Technologies
- Product design
- End-to-end UX, brand system
- Engineering
- Full-stack build
- Brand & site
- Identity + marketing site
- AI integration
- Scene-direction & render pipeline
More work